Who is Voom? What is Voom?

THE VISION

The initiators of VOOM in England have, based on their own (endurance) sports experience, conducted two years of research and development to arrive at a more effective, more manageable, tastier and more stomach-friendly alternative to the current range of sports nutrition and sports gels.

With over 20 years of experience in developing food products, the developers focused on the following aspects: Portion control, energy release (at the right time!), 'stomach comfort', convenience and taste. The starting point for the development was always the ultimate question: 'Are we going to use the products ourselves?'

The result? A highly functional and complete product range that is effective and fun to use; The VOOM Pocket Rocket Energy Bars deliver twice as much energy as 'regular' bars and gels!

Team Voom athletes ...

DE TOEKOMST


Het ontwikkelings laboratorium is vlak om de hoek bij zowel het Lake District als de Yorkshire Dales. Sommige noemen het research of testen, maar wij noemen het een excuus om te doen waar je plezier in hebt.Team VOOM zijn een fantastische groep atleten die geloven in onze producten en ze testen de producten tot de limieten om ervoor te zorgen dat we top kwaliteit leveren.

Wij blijven op zoek naar huidige voedings product mogelijkheden en maken zorgvuldig gebalanceerde formules, gebaseerd op wetenschappelijk onderzoek. Elk product heeft een specifiek gebruik tijdens training of wedstrijd en samen bieden ze een complete sport voedings strategie, allemaal in een handige en smaakvolle verpakking.

De producten van VOOM is voor iedereen die ervan overtuigd is dat de brandstof die we in ons lichaam stoppen zal helpen om maximaal te presteren!

Hello from Us

We are a dedicated team with two things in common; an addiction to the outdoors and a dedication to creating sports nutrition products that are both high-performing and great-tasting!

Dr Mary Wilkinson BSc. MSc. PhD

Head of Science & Research

Jack of all trades, master of… everything! Farmer, Doctor of Psychophysiology, GB Mountain Runner turned elite road cyclist and World Champion.

Jo Rycroft

Product Development

Proper northern lass, sport scientist, fell runner, road cyclist, baker and queen of café rides.

Robin Higgens

CEO

With a wealth of experience in working with leading nutrition brands to call on, he is a good sounding board in the office. A keen sailor, skier and new to Nordic walking, most weekends you’ll find him racing or training somewhere in the lakes.

Carry Higgens

IC the numbers

Carry keeps us all in check, making sure the books balance. When she’s not in the office, she can be found rowing, Nordic walking or skiing.

Beau Smith

Sales & Marketing

Sport mad from a young age, and now with almost 15 years of experience (including elite level) in his chosen sport of triathlon, Beau loves to be up on the fells or exploring the countryside on two wheels. He studied Sport Science and Physiology and also has experience in triathlon coaching. Having used many of the sports nutrition products on the market, Beau’s now enthusiastic to help us develop quality sports energy products. (Photo credit Ian Cook)

Callum Robinson

Social Media

Away from Voom HQ, Callum creates and manages the public content on VOOM's social media platforms, which has allowed him to gain a brilliant online reputation. Being a professional events photographer and photoshop guru does help! When he’s not scrolling social media trying to identify potential target customers, he’s off hiking in the fells or finding the biggest rock he can climb!